SDR & BDR interview preparation

The interview is a roleplay.
So practise the roleplay.

Everyone prepares by reading about sales. Then a hiring manager says “pretend I’m the prospect — sell me”, and the room goes quiet. Here you make that call for real, against an AI buyer who is busy, unimpressed, and gives you nothing you have not earned. Then you find out exactly how you did.

Free · No card · Takes about 15 minutes

Cold call · VP of Engineering 01:12
ProspectHello?
YouHi — it’s Marco from Northwind. I know I’ve caught you unannounced. Can I take thirty seconds to say why I called?
ProspectGo on. Thirty seconds.
YouYou’ve hired about forty engineers this year. Usually the on-call rota is the first thing that breaks. Is that landing anywhere near true for you?
Prospect…It is, actually. We paged someone four times last weekend.
He only said that because the question earned it.

Past candidates now work at

Google LinkedIn DocuSign Wrike
Sound familiar?

You are not bad at this.
You have just never done it out loud.

Reading about cold calls prepares you for a cold call the way reading about swimming prepares you for water.

Fifty applications, three replies

You are not getting filtered out on ability. You are getting filtered out before anyone has heard you speak.

“Pitch me” and your mind empties

You knew the product. You had prepared. But nobody had ever put you on the spot before, and the first time was the interview.

The objection you didn’t see coming

“We already have something for that.” You answered by listing features. The call was over and you didn’t notice.

Nobody will tell you why

Rejection emails say “other candidates were a stronger fit”. Which tells you nothing you can act on.

The fix is not more theory. It is reps, and someone honest about how they went.

How the assessment works

One call. Fifteen minutes.
A straight answer about where you stand.

You get a brief

Who you are calling, what you are selling, what is going on inside their company. Either a ready-made scenario, or the exact company you have a real interview with next week.

You make the call

A real voice conversation. The prospect is busy and slightly irritated, knows four or five things that would change your pitch, and will not volunteer a single one of them. Ask well and they open up. Talk at them and they end the call — exactly like the real one.

You get told the truth

Scored on six dimensions, then the one mistake that cost you the most, what it actually cost inside that call, and the line you should have used instead. Warm about you. Hard on the work.

The scorecard

“Good job!” is not feedback.

Every call is graded on the six things a hiring manager is actually weighing while you talk — whether they name them or not. You see the numbers, and you see what moved them.

  • Accuracy3/5
  • Structure2/5
  • Commercial relevance4/5
  • Evidence3/5
  • Concision2/5
  • Recovery under pressure4/5
What comes after the numbers
What you kept
You asked what they had already tried before you said a word about your product. That is the move most candidates skip.
What it cost
Your answer on pricing ran fifty seconds. I stopped listening at twenty and never told you about the audit deadline — which was the reason this would have mattered to me.
The fix
“It depends on team size — but before I quote you anything, what would you need this to replace?”
Again
Same call. Same opening. This time nothing you say runs past two sentences.

An illustration of the format. Your own feedback is about your own call, and it is not always this kind.

People who did this

They were where you are now.

“
I struggled with objection handling for months. The bootcamp gave me word-for-word scripts I actually used in my interviews. Landed my SDR role at LinkedIn.
G
Gianpiero Forleo
Career switcher · now SDR at LinkedIn
LinkedIn →
“
Failed three SDR interviews before finding this course. The roleplay practice was a game-changer — I knew exactly what to say when they asked me to pitch their product. Landed my SDR role at DocuSign in four weeks.
T
Teo Battara
Graduate · now SDR at DocuSign
LinkedIn →
Free · Limited places

Find out where you actually stand

Not a course. Not a video. A live cold-call simulation with honest feedback at the end — the same thing you will be asked to do in the interview, except here it costs you nothing to be bad at it first.

  • ✓ A real scenario, briefed before you dial
  • ✓ Two attempts — use the first one to shake the nerves off
  • ✓ A scorecard and one specific thing to change
  • ✓ Your invitation arrives within 24 hours
Free
Limited places for early candidates
Reserve my place →
The written material

Four modules. The first two are free.

Written guides you can read in an evening and use in the interview the next morning.

Free

0 · CV & SDR profile

Why your CV is being filtered out, and how the same experience gets read differently when it is framed for sales.

Free

1 · The HR screen

The first call is a filter, not a conversation. What they are listening for, and the answers that end it early.

2 · The sales manager

Frameworks that hold up under questioning — BANT, discovery, the objections you will actually be given.

3 · The roleplay

How the final stage is really scored, the five scenarios that keep coming back, and how to recover when it goes wrong mid-call.

Start with the free modules →

What this is not

  • —
    It is not a job guarantee. Nobody can sell you one. This gets you ready for the part of the process where most candidates lose; you still have to apply, and some of it is luck.
  • —
    It is not a motivation course. No mindset, no morning routines. Frameworks, practice, and feedback.
  • —
    It is not comfortable. The AI prospect will end calls on you and the scoring does not round up. That is the point — better here than in front of a hiring manager.
  • —
    It is not for experienced AEs. This is built for people making their first move into tech sales, from retail, hospitality, support, or straight out of university.
Before you ask

Fair questions

Do I need sales experience?

No — that is who this was built for. Career switchers from retail, hospitality and customer support, and graduates with no commercial experience at all. What you do need is willingness to be bad at something for an hour.

Is the assessment really free?

Yes, for the early group of candidates, with no card and no subscription. It costs real money to run, so the number of free places is limited rather than infinite.

Am I talking to a person or a machine?

The roleplay is an AI voice agent, and it is better for practice than a person would be: it is available at eleven at night, it never gets bored of your fourth attempt, and it is not being polite to you.

What if I have an interview next week?

Then build the scenario around it. You enter the real company, the real role you are speaking to, and what you know about their situation, and you practise that call instead of a generic one.

What happens to the recording?

Your calls are processed to produce your feedback and are not sold or shared. If you want yours deleted, write to us and it is done.

What if I do badly?

Most people do, on the first one. The first call exists so the second one is better. Everyone quoted on this page failed interviews before they passed one.

The first time should not be the interview.

Make the call here, where being bad at it costs you nothing.

Book your free assessment →